Traditional textile patterns from India characterise the collections of the New York-based fashion label Clover. The design of the logo emphasises an ethnic-authentic character: an embroidered flower in combination with the actual word/picture mark creates an aesthetic filigree label which is used on all communication media and tags. In allusion to the extraordinary style of clothing, a unique brand image was created that can be adapted to all seasons, collections and media.

client

Clover New York
[www.clovernewyork.com]

design

Day Creative Business Partners B. V., Amsterdam
[www.day.nu]