The company name says it all: “blank” represents an empty form tha wants to be filled, and supports the reserved appearance. The company, specialised in textiles and home products, offers sustainable ecological products in functional design. The logo is matched to the high-grade but markedly plain articles of daily use and was implemented as a transparent contour line. From the business stationery all the way to the packaging, precious natural materials in discreet pastel shades are used.

client

BLANK home, Berlin
[blankhome.com]

design

fmhofmann_design, Berlin
[www.fmhofmann.com]

graphic design

Sven Kröger