The poster refers to the first edition of the book “Big Business 2”. This yearbook sets out to present the 500 best brand appearances worldwide. The design follows the book cover, and the poster motive presents provocatively scratchy lettering in black and white. As an original stylistic device, the sketchy handwriting is characterised by a humorous illustration on the outside creating a contentual contrast to the brand perfection; at the same time it points out how succinct the brand appearances already are in everyday life.

client

SensePubli, Shenzhen
[www.sensebrand.com]

design

SenseTeam, Shenzhen
[www.sensebrand.com]

creative direction/art direction

Hei Yiyang

graphic design

Hei Yiyang, Wang Xiao Meng

illustration

Wang Xiao Meng