“Ryba ve vodě” translates to “A Fish in the Water”. Correspondingly, the logo displays the monochrome abstraction of a school of fish whose curved lines visualise waves and silhouettes of fish at the same time. A dot placed at the centre symbolises the eye of a fish. The completion of this form picks up the symbol power of an age-old icon, directly appealing to the viewer. As logo for an online community of mothers with small children, the signet intends to create a sense of community.

client

Perfect Crowd, Prague
[www.perfectcrowd.cz]

design

Jan Sabach Design, Prague
[www.sabach.cz]

art direction/concept

Jan Sabach

graphic design

Jan Sabach

text

Jaroslav Cir