Opening Ceremony RUHR.2010: Heavy VIP Traffic in the red dot design museum
The UNESCO World Cultural Heritage site Zeche Zollverein saw the festive inauguration of the European Capital of Culture in the year 2010 by the German President Horst Koehler on Saturday. Weathering the storm “Daisy” which swept over the Ruhr area with freezing temperatures and heavy snowfalls, about 100,000 people celebrated until the early morning hours.
Undoubtedly, the red dot design museum was the top meeting point of the event, where a live broadcast gave about 400 guests the chance to watch the stage show during the ceremonial act on many monitors. The welcoming atmosphere caused many visitors to wax lyrical about the “living room of Zollverein”. Immediately after the spectacular open air ceremony, about 1,000 invited guests from industry, politics, and culture arrived to warm themselves up in the breathtaking industrial setting and treat themselves to delicious snacks and hot or cold drinks.
Along with Fritz Pleitgen, Chairman of the RUHR.2010 GmbH and its Artistic Director Dieter Gorny, many other important decision-makers as well as numerous prominent guests from culture and entertainment enjoyed the unique ambience of the red dot design museum presenting the world’s largest exhibition of temporary design.
German film director Soenke Wortmann, known by movies like “The Most Desired Man”, “The Miracle Of Bern” or the recent film “Die Paepstin” (Pope Joan), got inspired by the award winning exhibits of the red dot design award when walking through the White Hall, while TV luminaries like “Tatort” inspectors Klaus J. Behrendt and Dietmar Baer with a cold beer drank to the new Capital of Culture. Frank Goosen, cabaret artist, and Marie-Luise Marjan, the legendary “Mother Beimer” from “Lindenstrasse” were also present when the Ruhr area was celebrated in proper style in the former boiler house of Zeche Zollverein, rebuilt by Lord Norman Foster. Everybody agreed that the felicitous blending of original industrial architecture with modern design provided the perfect setting to duly herald the European Capital of Culture in the year 2010 – after all, the RUHR.2010 motto is “Change through culture, culture through change.”
The following Sunday as well, the red dot design museum lived up to its reputation as a crowd puller, when almost 30,000 visitors took advantage of the Open Day. Through free public guided tours they learned fascinating and instructive facts about design or, while discovering some of the roughly 1,500 exhibits, got a first hand experience of outstanding design.