3, 2, 1, go! – The call for entries to the “red dot award: communication design 2010” starts now!

Olympians from all around the world have already shown their motivation and competitive spirit this year – now designers, agencies, design firms, and clients of the international communication design industry are called upon to demonstrate their design expertise and creative skills: as of now, the “red dot award: communication design 2010” is open for entries until 11 June 2010 at www.red-dot.de/registration. Independent design experts will act as fair referees and select the best works in the worldwide comparison. This year for the first time a particularly successful client will also be honoured with the title “red dot: client of the year”.

“Especially during periods of economic difficulty, when financial means have to be distributed thoughtfully and great importance is attached to design quality, our jurors are expecting markedly high-quality and innovative creative achievements,” says Professor Dr. Peter Zec, initiator of the red dot design award and head of the Design Zentrum Nordrhein Westfalen, “because these times require special measures and the courage to look for spectacular new solutions in order to attract attention, develop new target groups, and create loyal customers as well as partners.”
 
The festive awards presentation and the opening of the special exhibition “Design on stage – winners red dot award: communication design 2010” will take place at the red dot design museum on 8 December 2010. After that the award-winning works will be presented in a special exhibition at the red dot design museum from 9 December 2010 to 9 January 2011.


red dot: client of the year
This year, the honorary title “red dot: client of the year” will be awarded for the first time. From now on, this distinction will honour an exceptionally courageous and decisive client, who has been particularly successful in the current competition and has stood out with extraordinarily creative entries. The award has been created because those companies or institutions that trust the creative competence of their agency provide the fertile soil for spectacular and pioneering achievements every year.

“red dot” and “red dot: best of the best”
The “red dot” quality label is awarded to works which are certified by the jury to have very high design standards. Last year, only 7.7 per cent of the total number of submitted works received the red dot.
The best works in a category receive the “red dot: best of the best” award for highest design quality.

red dot: grand prix
Among those works that have received a “red dot: best of the best” the jury can select one “red dot: grand prix” in each category for especially outstanding design achievements, and thus particularly distinguish this work. The winners of the “red dot: grand prix” will be announced during the awards presentation and as a symbol of this special award they will receive the red dot trophy.
 
Worth 10,000 euros – the “red dot: junior prize”
Students and fledgling designers are invited to enter their works to the “red dot: junior award”. Good design achievements will receive the “red dot” quality label and outstanding works the “red dot: best of the best”. Among all these works a “red dot: junior prize” will be awarded for the best student work. Worth 10,000 euros, this is one of the fledgling prizes with the highest prize money in the world.

red dot: agency of the year
This year, red dot will again award the title “red dot: agency of the year” to an agency or a design firm. This special award, for which competitors cannot apply, will be awarded for particularly continuous and innovative design achievements in the field of communication design. After Strichpunkt from Stuttgart had been the first agency to receive the title in 2008, KMS TEAM from Munich was presented with the “Stylus” touring cup, which is part of the award, last year. 


About the red dot design award
With approximately 12,000 entries from more than 60 nations, the red dot design award, the origins of which go back to 1955, is the biggest and most renowned design competition worldwide. It is divided into the three disciplines “red dot award: product design”, “red dot award: communication design” and “red dot award: design concept”.


Press contact:  
Miriam Maerthesheimer
Press and Public Relations
Design Zentrum Nordrhein Westfalen
Phone: +49 (0)201 30 10 4-43
E-mail: maerthesheimer(at)dznrw.com
www.red-dot.de/press