Red Dot Design Index - A stock barometer for design-oriented companies

The Red Dot Design Index is a stock basket of listed companies whose design teams have received the honorary title Red Dot: Design Team of the Year. The companies included are Adidas, Apple, Audi, BMW, Daimler, LG Electronics, Nokia, Philips, Siemens, Sony and Tupperware.

When looking at the development of the share prices of the design teams of the year over a longer timeframe, the idea arose of comparing the Red Dot Design Index to the development of international stock market indexes. It is noticeable that the Red Dot Design Index developed clearly better than the comparative indexes.