International Design Forum (IDF)
Suntec Singapore International Convention and Exhibition Centre, Singapore
The biennial event by International Enterprise Singapore will be held 2-4 October 2003. IDF is the premier event in the international design network that provides a platform for Singapore & international businesses to sell creative & world class designs to Asia, to network, and exchange knowledge on refreshing ideas and concepts.
The Theme for 2003: The Human Touch.
The sophistication of consumers over time and the increasing consciousness of consumers about the importance of effective design in products and services have been two main drivers in elevating the importance of design.
In developing products and services, designers have to be smart about meeting the needs and desires of consumers. In so doing, the consumer will appreciate the product better and develop an emotional attachment to it. This in turn helps to develop brand loyalty, build customer retention and enhance product differentiation.
Hence, the starting point really lies in design. Design that takes into consideration the need of human beings. Consequently, the human touch is not only topical, it is very relevant and central to the design process.
The event has received the endorsement of leading trade associations in Singapore, namely the Advertising Media Owners Association of Singapore, Association of Accredited Advertising Agents Singapore, Associations of Broadcasters of Singapore, Designers Association Singapore, Singapore Advertisers Association and Icograda.