Interview mit Ian Cameron

The new automobile “Ghost” unites complexity and simplicity, graphic strength and depth of character, advanced technology and craftsmanship, heritage and future. Each two poles were essential to the development of such an evidently modern member of the Rolls-Royce family created by a close-knit group of designers and design engineers, each hand-picked and dedicated to their cause, provided the vibrant mix of mentalities, skills and abilities
necessary to build such an exceptional motor car. In the tranquil seclusion of a West Sussex country mansion the Rolls-Royce design team was able to immerse itself in the character of this brand, assimilate its core values, and retrace its heritage.

Ian Cameron tells: „Good Design must be appealing to the customer! “

red dot: Welches war die bisher größte Herausforderung, die Sie bei einem Projekt bewältigen mussten?
Ian Cameron: Without doubt, the sheer number of initial, time related challenges to be met by Phantom in its renaissance of the Rolls-Royce brand, and the consequences should we fail, made this the most daunting project that I have worked on.   

red dot: Welches Thema bewegt derzeit Ihre Branche, welche Trends oder Entwicklungspotenziale sehen Sie?
Ian Cameron: If one regards dynamic movement as a sign of life, then we are undoubtedly going through a phase of healthy change at this moment throughout the automotive industry. I nevertheless believe that this will not prohibit man’s natural instinct to always seek the best.

red dot: Welches Wunschprojekt würden Sie gerne einmal realisieren?
Ian Cameron: A project where the conclusion is not pre-determined.

red dot: Ich kann nicht leben ohne …
Ian Cameron: „… Music”