09/08/10

Register Now for the Design Management Europe Award 2010

European Companies Put to the Design Test

Companies who sustainably invest in innovative and well-designed products and use design as a strategic guiding device often realise above average profit and sales rates and gain distinct advantages over competitors as long-time observations of the red dot institute for advanced design studies have shown (see also „Design Value – A Strategy for Business Success“, red dot edition 2010). For this reason, the integration of design and design management into relevant company processes is also an essential element of differentiation with regard to the growing international markets. For four years in succession the Design Management Europe Award has been looking for companies, which use design as a strategic asset and as a means to distinguish themselves from their competitors. In the past, Virgin Atlantic, Festo, Decathlon, Loewe, Lego and Bionade ranked among the winners. For the first time this year, not only companies and institutions from EU member states but from all European nations may participate. The term of application will end on 8 October 2010. Participation will be free of charge.

The Design Management Europe Award is part of the EU project ADMIRE (Award for Design Management Innovating and Reinforcing Enterprises). With 18 partners from 14 nations, among them the Design Zentrum Nordrhein Westfalen, this trans-European project is intended to support companies throughout Europe in order to increase the awareness of design and design management as essential business factors, identify the targeted use of design in corporate processes, and promote innovative strategies. This year the competition will be organised by the Centro Portugês de Design following the Design Zentrum Nordrhein Westfalen, the University of Wales Institute in Cardiff, Wales and the city of Eindhoven, Netherlands. The award ceremony of the DME Award will take place on 10 December 2010 on the occasion of the “Innovation Festival 2010” in the MUDE (Museum of Design and Fashion) in Lisbon, Portugal.

For further information on the competition and participation please look at www.designmanagementeurope.com.