A Fireworks of Creativity - Singapore Celebrates red dot Winners
The award ceremony on 25 November 2010 in Singapore was the festive culmination of this year’s red dot award: design concept. In the impressive atmosphere of the red dot design museum Singapore’s creative scene celebrated the proud winners with a spectacular awards presentation in the presence of more than 400 international guests from the design industry. One of the evening’s highlights was the spectacular the collaborative performance of the Singaporean sound artist sonicbrat and the Spanish musician and sound engineer Santiago Latorre.
“Design in three acts” could be the title of their collaborative performance at the awards ceremony of the red dot award: design concept this year. The three acts “manos”, “si el sol no calienta”, and “inicio” strongly mirror the process a designer grapples with when embarking on a new project: Combining new elements for the first time, exploring and understanding these new elements and, finally, infusing one’s own philosophy that amalgamates elements into projects. Through the strictness of the adjudication, the red dot award: design concept pays respect to this process, and at the awards ceremony the innovative quality of the entries is celebrated.
The red dot award: design concept is the only international design competition to accept ideas and prototypes from all areas in the design industry, including manufacturing companies and design studios. The competition has become a platform for design teams and designers to showcase their latest research without clients’ constraints, and as said by Prof. Carlos Hinrichsen, jury member in 2010, “is year by year gaining more importance in the design industry and market, because every year it allows companies, stakeholders, designers, and students to envision new products and services aimed at new demands or potential requirements.”
This year, 3,023 projects from 55 countries were presented to the jury. Over three days of discussing merits and arguing over details, decisions were made. Out of the entries, 180 were selected for the red dot award for high design quality. Another 29 received the distinction red dot: best of the best for outstanding design quality. Each red dot: best of the best is automatically nominated for the red dot: luminary, the top award at the red dot award: design concept.
The process for selecting one concept out of all entries each year presents the jury with interesting challenges. Not only must the jury consider the criteria of the award, such as aesthetic quality, ergonomics, and manufacturing efficiency, the project must also have something extra. The questions for the jury were to decide what would make an impact, should social responsibility be a factor, what about the trends of today and tomorrow, can the concept be produced effectively with the design solution presented, and which concept would stand the test of time.
When asked what assisted him in selecting the red dot award winners, Danny Venlet, jury member of the 2010 competition, replied that he was “always looking for innovation in the concept, materials, usage, or a combination of these. In addition to that, it has to evoke an emotion. The emotion can be provoked, for example, by its shape, how it is used, its playfulness, etc.”
This year’s red dot: luminary was all about passion. The CTRUS Football by Mexican design studio Agent gained the jury’s approval. The designers demonstrated their passion for the sport through the love of their profession, developing a football that will create games that are as visually exciting as the vuvuzelas are loud.
Worldwide President of the red dot design award, Prof. Dr. Peter Zec, and Mr. Ken Koo, the Asia President gave put awards to winners who flew from as far as the USA, France and Iran to be at the ceremony, Apart from the winning designers, the red dot design museum was at its full capacity with over 400 international and local guests from industry.
For the ceremony, Pico Art International, the official event manager, had transformed the red dot design museum’s main gallery into a runway stage to present the winners to the audience.
Adding to the celebrations were cocktails mixed at the Bombay Sapphire bar located directly inside the museum. Bombay Sapphire inspired “red dot” cocktails were served throughout the night. Bombay Sapphire was the official spirit and cocktail for the awards celebrations.
At the conclusion of the awards ceremony, Prof. Dr. Zec and Mr Koo unveiled this year’s yearbook of winners and invited guests to view the special exhibition of winning concepts. The yearbook and exhibition are a tradition of the red dot design awards, providing designers with a reference to the best in design. The one-year exhibition is on show at the red dot design museum.