“In the field of e-commerce design, products are no longer only shown but also adroitly related to each other in order to further sustain the purchase stimulus. Meanwhile, functionality has (mostly) reached a very high level.”

Bettina Schulz, born in 1974 in Munich, has been chief editor of the international magazine “novum – World of Graphic Design” since 2001, and a member of the editorial staff since 1994. As a freelance copywriter and editor she also works for national and international magazines, as well as for clients in diverse branches. Bettina Schulz is a member of juries in many design competitions, including the European Design Awards, the MfG Award of the German Printing and Media Industries Federation, the Monaco de Luxe Packaging Award, the Canon ProFashional Photo Award, the Kodak Photography Competition and the Adobe Photoshop Award. She is member of the advisory committee of the U5 design academy and was one of the initiators of the  Creative Paper Conference in Munich.