Monday, 8 August 2005
red dot: digital media for www.adidas.com/y-3
This year, the special prize ‘red dot: digital media’ has been awarded for the second time. The winner is the internet appearance of the adidas sport style label ‘Y-3’, which has been created by the Frankfurt-based Neue Digitale GmbH agency. More »
Friday, 5 August 2005
Mix of styles – communication designers draw on plentiful resources
The times of great style and trend waves seem to be finally over - not only in fashion, literature, and art, but also in communication design. This, however, does not mean that boredom and dreariness have taken over, but rather that the creative minds draw on plentiful resources. More »
Thursday, 4 August 2005
adidas challenges world market leader Nike
One year before the start of the World Cup Championship, adidas starts to challenge world market leader Nike. For 3.1 billion euros, the world's second largest sporting goods company will buy its US rival Reebok; now number three in the world. More »
Wednesday, 3 August 2005
Video about award ceremony and adidas now online!
On the occasion of the award ceremony of the “red dot award: product design” on 4 July, Deutsche Welle TV shot a video feature about the award ceremony and about adidas, the design team of the year 2005. The film is now available here for you to download in MPEG format. More »
Monday, 1 August 2005
‘Living Tomorrow’ – experiencable future
Looking into the future is an old dream of mankind. How will we live in the future? There is hardly anyone who has not asked themselves this question. Living and working in the future – this is exactly the vision the ‘Living Tomorrow’ project is dedicated to. More »
