“Building Best Brands”

Interview with the Red Dot: Agency of the Year 2016

On 27 February 2017, the Red Dot Award: Communication Design will start into a new competition's year and will be in search for the worldwide best communication solutions. Last year, the German agency Serviceplan managed to ensure itself the honourary title as Red Dot: Agency of the Year. Red Dot spoke to Alexander Schill, Chief Creative Officer of the Serviceplan Group.

Red Dot Award: Product Design

Application phase 2017 is on

Designers and manufacturers can enter their products for the Red Dot Award: Product Design 2017 – one of the largest product competitions in the world. For more than 60 years, it has offered a fair and independent design benchmark.

Outstanding design and its makers

The bike “SLADDA”

Once a year, the jury of the Red Dot Award: Product Design awards objects of high design quality. In 2016, only 1.5 percent of all entries received the highest distinction “Red Dot: Best of the Best”. It goes to the best products of a category like the IKEA bike “SLADDA”.

Red Dot Design Museum Essen

“Under the Sign of the Circle” presents Red Dot awarded innovations from Japan

Entitled “Under the Sign of the Circle”, the Red Dot Design Museum Essen in Germany presents an exhibition of Japanese products until 19 March 2017. From electronic drums to extravagant packaging to origami chair: Around 100 exhibits invite visitors to discover Japanese design.

Red Dot Award: Design Concept 2017

The Early Bird registration phase is on

The Red Dot Award: Design Concept 2017 offers designers, companies and universities from all over the world the opportunity to enter their product visions and put their whole creative potential to the test. The Early Bird registration phase runs until 31 January.

“Juxtapositions”

Eexhibition on Red Dot awarded product benchmarks from Taiwan and abroad at the Red Dot Design Area Taipei

Until 23 April 2017, the Red Dot Design Area Taipei presents the exhibition “Juxtapositions: Red Dot awarded Product Benchmarks from Taiwan and Abroad”. On show are Taiwanese and international objects which were granted a prize in the Red Dot Award: Product Design. With a view to design, the presentation illustrates where Taiwan is positioned in the world.


“Juxtapositions”: new exhibition on Red Dot awarded product benchmarks from Taiwan and abroad at the Red Dot Design Area Taipei

Tuesday, 29 November 2016

From 7 December 2016 – 23 April 2017, the Red Dot Design Area Taipei presents a new exhibition: “Juxtapositions: Red Dot awarded Product Benchmarks from Taiwan and Abroad”. On show are Taiwanese and international objects which were granted a prize in the Red Dot Award: Product Design, one of the internationally largest product competitions. With a view to design, the presentation illustrates where Taiwan is positioned in the world.


Successful exhibition opening: “Under the Sign of the Circle” presents Red Dot awarded innovations from Japan

Friday, 25 November 2016

On Thursday, 24 November 2016, a new exhibition opened at the Red Dot Design Museum Essen in Germany: “Under the Sign of the Circle: Red Dot awarded Innovations from Japan”. The collection, comprised of around 100 designs from Japanese designers and manufacturers, will be on show until 19 March 2017. Drafts from various fields of life are on show – from furniture to telecommunication to posters.


“Icons of brand design”: Exclusive guided tour with Professor Dr. Peter Zec

Thursday, 24 November 2016

Under the motto “Icons of brand design”, Professor Dr. Peter Zec, Founder and CEO of the Red Dot Design Award, will give a guided tour of the exhibition “Best Communication Design – Red Dot Winners Selection 2016” in the Museum for Communication Berlin on Tuesday, 29 November 2016 at 5.30 p.m. On the basis of the exhibited projects, honoured in the Red Dot Award: Communication Design, the design expert will explain the latest developments in the fields of advertising, marketing and design.


Red Dot Award: Product Design 2017 – 50 free registration places for upcoming designers

Monday, 21 November 2016

Designers and manufacturers can currently register their products for the Red Dot Award: Product Design 2017. “Young Professionals Application Day” provides an opportunity for upcoming designers to also take part in the competition. On 7 December 2016, trained designers who have graduated within the past five years have the chance to apply for one of a total of 50 free registration places. The international design competition thus gives an opportunity to those starting out on their career to prove their abilities and be compared directly against established designers and major brands from the industry.


Taiwanese design talents received the Red Dot: Junior Prize 2016 for their animation “Meet, or Not”

Friday, 18 November 2016

In the Red Dot Award: Communication Design, young talents are supported in a special way. Who was able to make the Red Dot: Best of the Best sure for him- or herself, also has the opportunity to receive the Red Dot: Junior Prize for the best newcomer work, endowed with 10,000 € – this is the chance for the creative youth to make a breakthrough in design and convince potential clients of their proper skills. In 2016, the Red Dot: Junior Prize went to Taiwan: Mu-Yi Chi and Yi-Sin Lin from Tatung University in Taipei received it for their animation “Meet, or Not”.