“Building Best Brands”

Interview with the Red Dot: Agency of the Year 2016

On 27 February 2017, the Red Dot Award: Communication Design will start into a new competition's year and will be in search for the worldwide best communication solutions. Last year, the German agency Serviceplan managed to ensure itself the honourary title as Red Dot: Agency of the Year. Red Dot spoke to Alexander Schill, Chief Creative Officer of the Serviceplan Group.

Red Dot Award: Product Design

Application phase 2017 is on

Designers and manufacturers can enter their products for the Red Dot Award: Product Design 2017 – one of the largest product competitions in the world. For more than 60 years, it has offered a fair and independent design benchmark.

Outstanding design and its makers

The bike “SLADDA”

Once a year, the jury of the Red Dot Award: Product Design awards objects of high design quality. In 2016, only 1.5 percent of all entries received the highest distinction “Red Dot: Best of the Best”. It goes to the best products of a category like the IKEA bike “SLADDA”.

Red Dot Design Museum Essen

“Under the Sign of the Circle” presents Red Dot awarded innovations from Japan

Entitled “Under the Sign of the Circle”, the Red Dot Design Museum Essen in Germany presents an exhibition of Japanese products until 19 March 2017. From electronic drums to extravagant packaging to origami chair: Around 100 exhibits invite visitors to discover Japanese design.

Red Dot Award: Design Concept 2017

The Early Bird registration phase is on

The Red Dot Award: Design Concept 2017 offers designers, companies and universities from all over the world the opportunity to enter their product visions and put their whole creative potential to the test. The Early Bird registration phase runs until 31 January.

“Juxtapositions”

Eexhibition on Red Dot awarded product benchmarks from Taiwan and abroad at the Red Dot Design Area Taipei

Until 23 April 2017, the Red Dot Design Area Taipei presents the exhibition “Juxtapositions: Red Dot awarded Product Benchmarks from Taiwan and Abroad”. On show are Taiwanese and international objects which were granted a prize in the Red Dot Award: Product Design. With a view to design, the presentation illustrates where Taiwan is positioned in the world.


Big success in the promotion of upcoming talents - red dot young professionals

Friday, 23 December 2011

Being the biggest international design award, red dot supports new talents in strengthening the trust of potential clients in their creative performance. This year again, young professionals – designers who have obtained their academic qualifications within the past five years – had the chance to apply for one out of 50 free registrations to the “red dot award: product design 2012”.


Greek myths as a source of inspiration for creativity: "The Greek Monsters" at the red dot design museum!

Thursday, 15 December 2011

Minotaur, Cerberus and Chimera are usually terrifying and ugly creatures. But this is a myth – the truth is that most of the ancient Greek beasts were friendly fellows. That is proved by the Beetroot Design Group from Greece – the “red dot: agency of the year 2011” presents itself self-ironically as “The Greek Monsters” and thus, responds to the current criticism on all what origins from Greece.


Successful product auction: Design Zentrum NRW raises 6,937 euros for Amnesty International

Monday, 12 December 2011

The red dot design museum in Essen presents the world’s largest exhibition of contemporary design – and always stays up to date: After one year, most of the objects are sent back to their manufacturers, so the latest winning products of the “red dot design award” can find their way into the museum. Now, numerous top products were used in another way: The victorious brands decided by majority to auction them off for a good cause.


Out now: The new "international yearbook communication design 2011/2012"

Friday, 9 December 2011

The “international yearbook communication design 2011/2012” impressively showcases the best and most unusual achievements in the “red dot award: communication design 2011”. As an unparalleled expert in the global design scene, Prof. Dr. Peter Zec – initiator and CEO of the red dot design award – is the publisher of the “international yearbook communication design”. The yearbook is long since established as a standard work in the field of contemporary design, and documents in two volumes the most important trends in a multifaceted industry.


"red dot award: product design 2012" - benefit from the early bird discount only until 9 December

Wednesday, 7 December 2011

Good product design is more than an attractive packaging: It gives form to ideas. Within the red dot design award, independent and international design luminaries with different expertises and experiences decide on what excellent design is. At the moment, designers and companies from all over the world are called on to score points with their product designs in front of this international committee and to prove the quality of their own achievements in an international comparison.