Monday, 27 June 2005
Internal brand formation drives company success
A brand identity which is actually lived by the company’s staff is one of the decisive factors when it comes to company success. At the same time, more than half of those interviewed concede that there is still need for optimisation along the decisive interfaces of the supply chain. These are the central results of a recent survey by BBDO Consulting. More »
Monday, 27 June 2005
Antonio Citterio: dimensions of design
Dimensions of design. For the Romans, the bath was an institution. It was part of daily life to take time to relax on a large scale. Today, the bath is more important than ever, since it is one of the last bastions of relaxation. Free from the demands, the daily hustle and bustle, and the noise of the environment one searches for calmness in the bath – having time for yourself and your body is the “modern luxury”. The Axor Citterio bathtub and washstand combination creates a design of relaxation with large dimensions and newly interpreted transitions. More »
Monday, 27 June 2005
Philippe Starck: designed power – abundance as a principle
Water does not obey rules. It looks for new ways with all its force. Large rivers such as the Amazon or the Nile constantly create new living spaces by flooding complete areas. As a result of cultivation and embankments water has often lost its force today. The design of the Axor Starck X single-lever washstand mixer by Philippe Starck attempts to model this aspect of water’s ungovernable force and “abundance as a principle” has deliberately been chosen as a design maxim. More »
Sunday, 26 June 2005
The Porsche AG on the design of the new Porsche 911 Carrera
Porsche 911 Carrera – language of forms and consistency. The Porsche 911 has become a design classic long since. On the basis of the well-known basic shape, the current Porsche 911 Carrera consistently continues the visual language of the 911. The design follows the maxim of “clarity, tension and precision” with the aim to consistently continue this in all the car’s details. More »
Sunday, 26 June 2005
Robert G. Allan on the challenge of ship-handling tug design
Marine aesthetics – defined mobility For most trading nations, the sea is the most important route of transport for exchange of goods. More than 90 per cent of the total world trade is handled via sea routes. To enable bulky transport ships to manoeuvre in coastal waters and ports, harbour tugs are of great importance to tow the ships on the spot. The Z-Tech is a new category of harbour tugs designed by world-renowned Canadian naval architect, Mr. Robert Allan. More »
