young professionals: red dot sponsors 50 design talents
Young designers had the chance to register for a total of 50 free registrations for the upcoming red dot award: product design 2011. Even though this campaign only ran for 24 hours on the red dot website, almost 180 creative professionals from almost 40 nations applied, among them Argentina, New Zealand and Colombia.
This campaignis specifically aimed at promoting young talent. Since it is often very difficult for designers to gain access to the industry, the red dot design award as one of the largest and most renowned international design competitions aims to help strengthen the trust of potential clients in the creative performance of young talent.
Besides the free participation in the red dot award: product design 2011, the products of the young designers will, in case they win an award, also be presented free of charge in the red dot design museum and the competition yearbook, among others. In total, the promotion package is thus worth approximately 2,500 euros per entrant if they win an award.