Closure of the regular registration period: Participation boom in the red dot design award!
Shortly before the end of the regular registration period, red dot is registering a boom in participation: By now, more products than during the whole regular period of the previous year have been entered.
Beside a strengthening world economy Prof. Dr. Peter Zec, initiator of the red dot design award, sees the reasons for the extensive commitment of manufacturers in an increased self-confidence of the product innovators: “We currently experience an innovation offensive. While in the past years creative caution has dominated the entries, now artistic product forms increasingly go into the race. The quality of the manufacturers’ own design is obviously motivating them more than ever to subject their products to a careful examination.“
Especially in China, the USA, and Italy there is a particularly strong tendency to register. Until 21 January 2011 products can be registered within the regular registration period in 18 competition categories for the red dot award: product design 2011.