“Design is … anticipatory activity requiring the sensitive application of common-sense and experience.”

Sebastian Conran’s career began in 1977 working as a designer for The Clash, designing record sleeves, posters, stage sets, and clothing. In 1979, he joined leading branding consultancy Wolff Olins, and in 1981 he became Head of Merchandise Design at Mothercare, before setting up his own design studio in 1986. With specific focus on innovative merchandise development and user experience design, Sebastian Conran Associates is known for ingenious and elegant design solutions. The studio’s work has received many design and innovation awards as well as dozens of patents in a variety of industries. Sebastian Conran is also visiting Professor of Design Against Crime at Central Saint Martins College of Art and Design; Leader of the UK Home Office “Design and Technology Alliance against Crime”; Chairman of the “Creative Industries Knowledge Transfer Network” for the Technology Strategy Board; founding Trustee of the Design Museum; and Member of the Design Council.