Prof. Dr. Peter Zec during his lecture at the CEO dinner of the "Knowledge of Design Week"
The design expert and initiator of the red dot design award lectured on "Designing for China"
Having a cocktail at the library, top executives of the economy discussed the value of design

"Designing for China" - Prof. Dr. Peter Zec lectured at the CEO dinner of the Knowledge of Design Week, Hong Kong

Since 2006, the Hong Kong Design Center organizes the “Knowledge of Design Week” – an international forum with workshops for aspiring designers and companies who have discovered design thinking as an important tool for corporate success.

As an expert for the importance of design for international and Asian markets, Prof. Dr. Peter Zec lectured in the evening of 22 June within the prestigious CEO dinner in front of one hundred top executives of the economy. During his 30-minute presentation, the initiator of the red dot design award described the particular importance of design for sustainable economical success on the basis of numerous case studies, encouraged the CEOs to embrace design as part of their corporate strategy and answered questions of the audience with expert knowledge afterwards.