The jury of the "red dot award: communication design": a look behind the scenes
The members of the red dot jury always know what they want and year by year they look forward to excellent and outstanding works. But what is so special about the jury session? What affects the international jury and what are they thinking of, when they reminisce about the evaluation process?
Until 7 October, when the red dot gala will be celebrated in Berlin, the decision maker of this year`s “red dot award: communication design” will be introduced gradually. At first, Prof. Uwe Loesch and Kelley Cheng grant insights into professional and also personal backgrounds which influence their action and thinking. The interviews show, what kind of exciting stories happen behind the scenes and how the jury members evaluate the works of renowned communication designers and up-and-coming talents with expert`s eye.