Audi defends its "red dot: client of the year" title of honour - and remains strongest brand in communication design
This year the “red dot: client of the year” title of honour will be awarded for the second time in the history of the “red dot award: communication design”. In 2010, red dot bestowed the title on AUDI AG, which shapes global markets through its investments in creative and innovative communication work. In 2011, the “company with the four rings” succeeded in defending the sought-after title.
Outstandingly outrageous and decisive clients, who trust in the creative expertise of their agency, are awarded the special title "red dot: client of the year" within the “red dot award: communication”. AUDI AG, combines variety with consistently high design standards and shows a broad range of communications: “From the installation in a public space to the print campaign: The automotive company works with the industry’s most creative heads, ensuring that it remains unique and incomparable. Audi deservedly won the title of honour of ‘red dot: client of the year’ for the second year in a row”, emphasises Prof. Dr. Peter Zec, the initiator and CEO of red dot.
Audi stands for impressive design – even beyond the automobile: Together with its design agencies, the sophisticated premium brand collected nine red dot distinctions – more than any other company in the “red dot award: communication design 2011”. In the last ten years, the company has excelled with a total of 58 awards and thus, it is among the most successful companies ever within the “red dot award: communication design”.
The “red dot: client of the year” title of honour will also be awarded to AUDI AG during the festive red dot gala. Afterwards, the proud laureates and important guests from economy, media and design celebrate until the early morning at the Designers’ Night in the Alte Münze Berlin.