On the death of Steve Jobs
He formed an entire era, a lifestyle: Steve Jobs, founder of Apple, who stepped down from his position as CEO in August for health reasons. With his visionary foresight, his creativity and his passion for technically and also outstandingly designed innovations, he leaves a huge gap even beyond the world of design.
In 1976, Steve Jobs founded the company Apple in his garage in Palo Alto, California from where it revolutionised the computer industry. From that moment on, the company set new standards: Apple influenced the society’s way of communication strongly – and this is mostly due to Steve Jobs. “Less is more – he followed this maxim of Bauhaus master Mies van der Rohe and reduced the products to its essential”, explains Prof. Dr. Peter Zec, initiator and CEO of red dot. “The devices aren’t overloaded with too many buttons or functions. This convenience, the simplicity of design or the product’s feel - the iPhone for example really is charming the hands – all these exceptional characteristics in use make the design so unique.”
For years, the sought-after brand is very successful at the “red dot award: product design“ and like no other company it knows how to create a perfect symbiosis of innovation and identity. The close relationship between Apple and its founder and former CEO contributed to this success. With the death of Steve Jobs, the temporarily most valuable technology enterprise of the world loses its significant mastermind. Peter Zec: “Steve Jobs was pure authenticity. And the brand lived by him.”