The jury for the red dot design award has high-level expertise and is absolutely independent. Members of the jury for the “red dot award: product design 2012” pledge to a "Code of Honour" and are excluded from taking part in the competition.
Furthermore, the red dot jury comprises design experts of international repute, whose background allows them to consciously assess the special intercultural aspects of design.
The products are assessed in nineteen different groups. The differentiation in the product categories means that the expertise is even more focused, as experts who assess the entries are carefully selected for each individual product group. The jury teams appraise, test and rate the products in detail on location, based on criteria such as degree of innovation, functionality, self-explanatory quality or ecological soundness.
Consequently, the results in a category ultimately reflect the future of the respective industry in terms of design, and thus serve as a guide for manufacturers and designers worldwide.