IDA Congress 2011: Prof. Dr. Peter Zec on "Internet und Design"

From 24 to 26 October, the IDA (International Design Alliance) Congress 2011 offers under the motto “Design at the Edges“ an overview of the interfaces between design and other fields such as science, technology, business or humanitarian organisations. Furthermore, the interrelation of design disciplines – communication, interior, and industrial design in particular – will be the subject of the congress.

The conference of experts is a strategic venture between the International Council of Societies of Industrial Design (Icsid), the International Council of Graphic Design Association (Icograda) and the International Federation of Interior Architects/Designers (IFI). In 2011, this constellation comes together for the first time and therefore is of historical significance for the design world: All eyes will be on Taipei, observing, whether this first collaborative congress is able to stand the test and provide new impetus. In the future, it will be held every two years; in 2013, the next IDA Congress brings the design industry together in Istanbul.

On 25 October, Prof. Dr. Peter Zec gave a lecture within the IDA Congress 2011, in which he talked about “Internet and Design”. “In contrast to industrial design, which can look back at more than 150 years of history, there still is a lack of a design history in the field of the Internet”, said the initiator and CEO of red dot. “Therefore, the current view on the Internet and digital media is quite different than on industrial products. The Internet experience is not comparable with the experience of a product, but represents a new form of communication. At the same time, communication networks are omnipresent in the digital present. So far, pioneers like Facebook, Youtube or Google, are more focused on form and system than on design", explained the design expert and professor of business communication.

In his lecture, Prof. Dr. Peter Zec took a look into a future in which increasingly successful services on the Internet aren’t only influenced by their idea, but by design aspects.

» Information on the 2011 IDA Congress