Greek myths as a source of inspiration for creativity: "The Greek Monsters" at the red dot design museum!
Minotaur, Cerberus and Chimera are usually terrifying and ugly creatures. But this is a myth – the truth is that most of the ancient Greek beasts were friendly fellows. That is proved by the Beetroot Design Group from Greece – the “red dot: agency of the year 2011” presents itself self-ironically as “The Greek Monsters” and thus, responds to the current criticism on all what origins from Greece.
After all, in the past as well as in the present, the “The Greek Monsters“ have been misunderstood. In Greek mythology, for example, the Minotaur is a human-shaped monster with a bull's head that lives in the Labyrinth of Knossos and regularly calls for human sacrifice. However, Beetroot looks behind the facade and unearthes the truth: Actually, it is not a furious monster, but a misunderstood, wrongly condemned creature that basically longs for friendship and love. Thus, Beetroot creates a positive message in an impressive way: Currently, Greece is represented as the evil monster in Europe, but there are also successful and hard working communication experts who provide excellent creative achievements and inspire the red dot jury on a regular basis.
Traditionally, the “red dot: agency of the year” presents its creative works in a separate area within the "red dot award: communication design". From 8 to 16 October 2011, visitors of the Alte Münze Berlin had the opportunity to meet the legendary Greek mythical creatures. Now, they found their way to the Ruhr Area: Those who are not afraid of the "Greek Monsters" can marvel at them at the “Schürerstand” of the red dot design museum in Essen.