Out now: The new "international yearbook communication design 2011/2012"
The “international yearbook communication design 2011/2012” impressively showcases the best and most unusual achievements in the “red dot award: communication design 2011”. As an unparalleled expert in the global design scene, Prof. Dr. Peter Zec – initiator and CEO of the red dot design award – is the publisher of the “international yearbook communication design”. The yearbook is long since established as a standard work in the field of contemporary design, and documents in two volumes the most important trends in a multifaceted industry. The award-winning creative achievements come from all corners of the globe and provide an in-depth overview of current trends in areas such as packaging, corporate, event or sound design.
With 6,468 entries from 40 countries, the “red dot award: communication design” is one of the world’s largest and most significant competitions in communication design. An independent jury of renowned design experts awarded 608 red dot prizes for high design quality and 80 “red dot: best of the best” awards for excellent design quality. Ten companies were lucky enough to win the “red dot: grand prix” for their innovations.
Works from professional agencies and design offices but also from students are distincted within the “red dot award: communication design”. The best creative work submitted by up-and-coming talent wins the “red dot: junior prize”. In 2011, it was Martina Morth who had good reason to be pleased with her work “Aufschwung durch Ableben” (Economic upswing through death). Another one of the main laureates was AUDI AG, with nine distinctions in the “red dot award: communication design 2011” – all of the award-winning works of the “red dot: client of the year” are presented in the yearbook. The yearbook also provides an effective forum for presenting particularly unusual pieces of work. The Beetroot Design Group, this year’s “red dot: agency of the year”, comes from Greece and goes by the self-ironic name of “The Greek Monsters”. The Greek all-rounders give an insight into how they think and how they work, providing an intriguing behind-the-scenes look at their agency.
Some photos of the red dot gala, which took place in Berlin for the first time in 2011, are also included in the yearbook, rounding off the English-language reference work for global communication design. An additional selection of digital award-winning works is presented on the enclosed DVD.