Retrospect: red dot design award 2011
The same procedure as every year? Well, not at the world’s biggest design competition. 2011 draws to a close and the red dot design award can look back to an eventful year, which kept numerous highlights and successful premieres ready.
In spring 2011, red dot was pleased with the royal visitation from the Netherlands: On the occasion of her state visit in Germany, the red dot design museum in Essen had the honour to welcome Her Majesty Queen Beatrix, accompanied by Their Royal Highnesses Willem-Alexander, Prince of Orange, and Princess Máxima as well as by Hannelore Kraft, the Minister-President of North Rhine-Westphalia. The queen was highly impressed by the contrast between old industrial architecture and modern product trends and almost missed her train at the end of the visit, due to her fascination for design.
Another highlight was the red dot gala at Essen’s Aalto-Theater: The grand finale of the “red dot award: product design” is established as a ceremonial act with a glittering party afterwards. On 4 July 2011, the red dot gala attracted more than 1,200 guests from all over the world: Representatives of design, economy, politics and the media watched the glamorous award ceremony, which is traditionally hosted by Prof. Dr. Peter Zec, initiator and CEO of the red dot design award. After the event, the proud laureates of the competition met at the legendary Winners’ Dinner, where Frank Rosin, one of Germany’s most renowned chefs, and his crew cooked. Next year, all guests of the “Winners’ Dinner” will get to know the promise of a very special catering: The latest “Michelin”-guide recently awarded Frank Rosin with another star and provides the popular TV master chef with one of the top places in the Olympus of cooking.
In summer 2011, the red dot design museum welcomed further creative minds: The internationally renowned electro musician Felix Marc chose the unique atmosphere of the former boiler house of Zeche Zollverein as the location for the music video of his latest single “The Muse”. The sweeping club clip was aired in late summer and has been watched about 12,000 times on YouTube alone. In any case, the red dot design museum enjoys a good reputation as an outstanding event location: In January 2011, the miners’ guild “Knappschaft Bahn-See” celebrated its 750-year existence in the presence of Federal Chancellor Angela Merkel. The university Duisburg-Essen and various enterprises, from medium-sized companies to major corporations, as well as the world’s best designers of course, have also been a guest of the largest exhibition of contemporary design.
On 7 October 2011 the motto was: red dot goes Berlin! For the first time, the “red dot award: communication design” was celebrated in Germany’s capital city. The successful debut in a glittering atmosphere elated about 1,400 design stars, economy experts, politicians and representatives of the media from all over the world. A special highlight was the appearance of Germany’s most favoured TV host: Günther Jauch accepted his award on the stage of the Konzerthaus Berlin and had a humorous verbal battle with the host of the evening, Prof. Dr. Peter Zec. Even a few monsters found their way from far Greece to Berlin and celebrated a boisterous party with the bests of the creative scene: The Beetroot Design Group was announced “red dot: agency of the year 2011” and presented itself self-ironically as “The Greek Monsters” and thus, responds to the current criticism on all what originates from Greece. Those who are not afraid of the supposedly evil creatures can meet them in a special exhibition at the “Schürerstand” of the red dot design museum in Essen by 31 May 2012.
For years now, a centrally positioned red dot design museum in Singapore invites guests from all over the world to marvel at today’s and even tomorrow’s best creations. The museum, led by red dot Asia president Ken Koo, is part of the impressive red dot traffic building, which shapes the cityscape of the metropolis since 2005. Late November 2011, the future of international top design met here again: The award ceremony of the “red dot award: design concept” celebrated concepts, prototypes and design studies, which one day could become market-ready and successful products according to the jury.
The award presentations and parties of the red dot design award have already attained international cult status. Nevertheless, red dot doesn’t forget to do good things: According to the guideline “there is no freedom without creativity”, all proceeds of the sale of the VIP photos during the Winners’ Dinner in July have been granted Amnesty International. On 11 December 2011, the Design Zentrum Nordrhein Westfalen took it to the next level: Under the motto “Design pieces under the hammer”, 150 well-shaped products which have participated in last year’s red dot competitions were auctioned off. The auction’s entire proceeds in the amount of almost 7,000 euros were once again granted Amnesty International.
It is already certain, that the “red dot award: product design 2012” will start with a new participation record in 2012. Never before, more products have been registered by the end of the year than now. In January, the new jury of the competition will officially be announced – a neutral committee of experts. As usual, the lineup consists of renowned design professionals and will also be surprising with some popular names new to the jury. In 2012, the red dot design award will remain the most exciting trend indicator for agencies, designers, brands and companies which focus on quality.