"red dot award: communication design 2012": The fascinating world of the gaming industry
This year again, game designers have the chance to step into the limelight with their creative achievements to convince the red dot jury. Whether online, PC, console, serious or casual games – in the “red dot award: communication design 2012” the best in the industry will compete.
As a driver for all visual media, the gaming industry has already established itself as a solid parameter within the red dot design award. Among others, the works of the Yerli brothers, Cevat, Avni und Faruk, considered avant-garde in this market of the future, convinced in the competition. Their company “Crytec” is the largest German game development enterprise. The classic game “Castle Empire” also impressed the jury: 18 years have passed since the first strategy game of the famous series came on the market and thrilled with its unique gameplay a big audience as well as the renowned, international red dot jury.
To what aspect does a juror pay attention when he assesses a work? Professor Dr. Winfred Kaminski is lecturer at the University of Applied Sciences in Cologne and one of the most profiled researchers in the multidisciplinary discussion of computer games and virtual worlds. In the “red dot award: communication design 2011”, he celebrated his debut as a red dot juror and evaluated with other experts in this field the design of the submitted games. "If the game is so concise that you have to look at it, when the works are eye-catching and out of line – that fascinates us as a jury," states the cultural scientist.
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