Always close to the pulse of time - the evaluation system of the "red dot award: communication design 2012"
It won't be long until internationally renowned design experts, using strict judging criteria, will assess the design quality of the submitted creative achievements and decide upon the red dot winners.
The “red dot award: communication design” documents the most important trends in communication design and embodies innovation and variability. Thus, it is easy to understand that the evaluation criteria adapt to the prevailing zeitgeist. For 2012, an optimised evaluation system offers a better differentiation and clear points of reference.
Who wants to convince the international jurors in the competition and is able to make the grade, will succeed at the red dot, the recognised seal for excellent design quality. This distinction shows that the laureates belong to the international design elite and offers them numerous possibilities of communicating their success.
All judging criteria can be found at: