Be(a)ware of "The Greek Monsters" by Beetroot - starting tomorrow, they walk abroad in Athens!
Some Greek monsters caused a sensation in the “red dot award: communication design 2011” and didn’t spread terror – instead, they convinced with their outstanding creative achievements in all those media, where graphic design is conceivable. "The Greek Monsters" stand for the Beetroot Design Group from Thessaloniki, which received as the first Greek agency the title “red dot: agency of the year” and thus, wrote design history. Then and now, the misunderstood monsters serve as a contemporary symbol against racism, generalisation and exclusion and are a humorous response to the current negative image of Greece in the world.
The exhibition is a tribute to the creativity and optimism in contemporary Greece and won over the audience of the "winners' exhibition" in Berlin from 8 to 16 October 2011. Following this, Minotaur, Cerberus and Chimera and Co. were on their way to the Ruhr area and finally made it to red dot design museum. Anyone, who is not afraid of the legendary Greek mythical creatures, can gaze at them at the Benaki Museum in Athens from 26 April to 29 July 2012.
Tomorrow, Professor Dr. Peter Zec, initiator and CEO of red dot, will inaugurate the exhibition and is already looking forward to meeting with the Greek allrounders: "Beetroot is a brilliantly positioned agency that courageously searches for new paths and is open to unconventional ideas. They have managed to create an optimistic picture of Greece, by inversing with their concept and their fearless self-irony, the supposedly negative connotation of the title ‘The Greek Monsters' and thus, creating something positive. With the honourary title ‘red dot: agency of the year', the communication professionals have gained international visibility and convinced the world of their know-how", said Zec.http://red-dot.de/cd/celebration/red-dot-agency-of-the-year-2011?lang=de