Establishing Chinese design prowess
Every year, the “red dot award: communication design” receives submissions that come from all parts of the world. The works often carry a touch of the designer’s cultural background embedded into the design, presenting a large collection of very diverse works created for specific markets.
Adding to the global competition are the ever growing submissions from the Greater China regions of China, Hong Kong and Taiwan. Incorporating elements of Chinese culture in their works, these creative elites have introduced new styles and a different perspective from the rest in the industry.
“I try my best to inject culture into my works to express my respect and admiration for this culture. Through the competition, I hope to let fellow designers from other parts of the world to understand more about the Chinese culture and contribute a fresh perspective into the design industry” says the designer from Kan & Lau Design Consultancy in Hong Kong. Their work, “Chairligraphy Series I”, brilliantly incorporated the Chinese art of calligraphy into their poster design, winning the jury’s vote to be awarded a “red dot: best of the best”.
Leading the region’s growth is Taiwan, with a 30% increase in participation in 2011. With the strong support from the Taiwan Design Center, Taiwanese designers have been encouraged to put more of their creative works to the test and compete in international competitions.
In the competitive market of Greater China, winning an international award is a favourable way for brands and agencies to distinguish themselves from competitors.
Alain Hu, the designer of the “red dot: best of the best 2011” winning work “Mandarin Phonetic Symbols” tells: “The red dot has won us our client’s attention and support for our creative endeavours. It also assures us that our creative pursuits are in the right direction”.