"Corporate Films": Close to the customer
The music and entertainment channel VIVA has repositioned itself as a gender-neutral entertainment brand for both younger and older target audiences. Instead of generating artificial worlds, the concept of the “Corporate Film” is oriented to presenting real-life environments. The visual focus is a redesigned logo: its familiar triangular shape depicts the heart of the channel and in this way establishes a close connection to the viewer. The consistent simplicity of the design language achieves variety by playing with the shape of the triangle, which has long been a central component of the VIVA brand. Those who also want to convince the jury of experts with highest quality demands, have the chance to submit their examples for excellent design until 25 May.