Hideshi Hamaguchi during the jury session of the "red dot award: product design 2012"

red dot juror Hideshi Hamaguchi talks about idea creation

Providing interesting insights into a designer’s creative process of developing ideas, Hideshi Hamaguchi inspired the audience of the TEDx Talk in Portland. In his clear and entertaining lecture, he described how to use visual models and frameworks during the brainstorming process to generate innovative concepts and strategies, out of which solutions towards business challenges are garnered in a creative and effective way.

With over 15 years of experience in decision management, strategy building, and concept development in various industries and businesses, spanning a broad range of technologies, the developer of the first USB flash drive and today’s Director of Strategy at Ziba Design is not only a great lecturer, but also a declared expert of the red dot jury. In collaboration with further design professionals of international repute, he examined and evaluated the submissions to the “red dot award: product design 2012” based on criteria such as degree of innovation, functionality, self-explanatory quality or ecological soundness.

The TEDx Talk originally started out in 1984 as a conference bringing together different people from three worlds: technology, entertainment and design. Until today the aim of the events, which take place regularly, is to offer free knowledge and to communicate the ideas of world's most inspired thinkers.