27 June 2012 marks the last chance to register for the “red dot award: design concept 2012”! In this final phase of the competition, we have interviewed Prof. Lutz Fügener, Ken Nah and Robin Edman, three of our esteemed jurors, to find out what they think is the role of the “red dot award: design concept”.

For young designers, who want to attend a design competition, the rule to have the design moved into production can be a big hurdle. The time span between leaving the university and being established in the design world can be quite a long way and it needs a great motivation to stay on course, so a lot of good ideas and - what is even worse - the motivation of young designers are in danger of being left behind.

The “red dot award: design concept” can shorten this long process and spot some of these talents. It allows designers, to just present brilliant ideas without any restrictions. So it is not only a competition, but also a platform for new conceptual ideas, to potentially bring young, motivated designers and their concepts together with innovative manufacturers. Of course, the expectations about the innovative potential of the concepts - free of any restrictions - is very high.
» CV of Prof. Lutz Fügener

The “red dot award: design concept” is a melting pot for different but creative solutions of human problems from all over the world. That’s why I love to participate in this award.
» CV of Ken Nah

The role of the “red dot award: design concept” is to inspire, encourage and energise the next generation innovators and change makers of the world!
» CV of Robin Edman

The last chance for your design idea to compete and be recognised on the international stage will end on 27 June 2012.

Further information regarding registering your outstanding design concepts can be found at www.red-dot.sg/concept.