Prof. Dr. Peter Zec
Gordon Bruce
Prof. Stefan Diez
One of more than 120 products exhibited in Xiamen:
Link High-Back Chair by fries&zumbühl
Also exhibited in Xiamen:
Cybex Sirona children car seat by Studio Konzern

"the world of red dot" - being guest in Xiamen: Exhibition and forum in China’s booming metropolis

How does good design contribute to economic growth? What can start-ups learn from award-winning companies and their consequent design language? Those and other questions regarding the economic importance of product forms will be discussed in Xiamen, China, in September 2012: red dot presents a top-class seminar with renowned lecturers as well as the exhibition “the world of red dot – business success by design”.

Xiamen, located in Southeast China, is a booming region: From geographic point of view, Taiwan as well as Japan and South Korea are closer than Beijing. That is one reason why the metropolis has a big trade volume and traditionally good economic connections. Furthermore, some of China’s leading universities settled there as well. The megacity is a prominent market place and possesses, besides the typical high-rise skyline, a picturesque coastline.

Numerous inspiring red dot-awarded products will be presented at the China International Design Business Week (CIDBW) in Xiamen: From 8 till 12 September 2012, the exhibition “the world of red dot – business success by design” presents more than 120 prizewinning innovations from all over the world. Liu Keging, Mayor of Xiamen Municipal Government, regarding the newly formed cooperation: “We truly hope that we will build a friendly and lasting partnership with the red dot design award and domestic and overseas designers, and explore the market of creative industry with joint efforts.”

The exhibition will be accompanied by a red dot design forum: top-class lecturers discuss the benefit and learning effect that will be imparted through product awards and more general through highly acknowledged design. Among others, German product designer Prof. Stefan Diez and US American design consultant Gordon Bruce have been acquired as speakers. Furthermore, the CEO of red dot, Prof. Dr. Peter Zec will hold a lecture on the “Design Value”.

Prof. Dr. Zec: “Good design pays off financially. Consumers are more likely to buy products that have won the award, while designers who have won the award are more likely to be commissioned for new work and companies that have won the award have yet another reason not to have to get involved in a price war for their product with the competition. In light of this fact, the heading for the first paragraph above has to be expanded on a little: Award-winning design makes the difference. And it’s a decisive factor in economic success.”

the world of red dot – business success by design
Xiamen International Conference and Exhibition Center
Hall M1
Exhibition Road 198
361008 Xiamen, China

www.design-business-week.com