Opening of the China International Design Business Week in Xiamen
Exhibition "the world of red dot – business success by design"
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With a forum and an exhibition: red dot fascinates audience in Xiamen

On the occasion of the China International Design Business Week in Xiamen, red dot demonstrates presence in the South Chinese metropolis. From 8 – 12 September 2012, more than 120 works – which have all been awarded in the “red dot award: product design” within the last two years – will be exhibited in the International Conference & Exhibition Center. Themed “the world of red dot – business success by design”, the exhibition offers the perfect opportunity to Chinese companies, to deal intensively with prize-winning, foreign designs, to realise cultural differences and to use these information for their own innovations – and thus being successful on the international market.

On Saturday, 8 September 2012, the China International Design Business Week was opened within a festive ceremony in the presence of representatives from business and design. In his speech, Prof. Dr. Peter Zec, initiator and CEO of red dot, thanked the organising committee for the inspiring cooperation and referred to the importance of a sustainable design strategy for successful business management: a topic, which he dealt with in detail two days later during the red dot design forum – the highlight of the Design Business Week. True to the motto “the best design practice – sharing red dot design award winners‘ successful experience”, the forum informed more than 500 participants how outstanding design can effectually be connected with economical success. Among the industry designers and red dot jurors Prof. Stefan Diez from Germany and Gordon Bruce from the USA, representatives of renowned design studios gave a lecture on their achievements and the meaning of design in the international competition.

» Further information at www.design-business-week.com