Producing innovation - red dot award: design concept 2012
The ability to take a single voice, rustle, or scratch, then layer, build and create into melody makes the awarding ceremony’s performer, Randolf Arriola, an extraordinary artist in his field acknowledged and admired by this peers. The same goes for the designers honoured for their winning works at the “red dot award: design concept 2012”.
Building upon a single idea, these designers have fleshed out a single thought fleshed out into problem solving products, selected for their innovation, aesthetic quality and realisation possibility among other criteria. The process for extracting the most outstanding concept out of all entries each year presents the jury with interesting challenges. Not only must they consider the criteria of the award, such as aesthetic quality, ergonomics, manufacturing efficiency, yet the one project must have something extra. The question for the jury was to decide what would make an impact; should social responsibility be a factor; what about the trends of today and tomorrow; can the concept be produced effectively with the design solution presented; which concept would stand the test of time.
Of this year’s competition, jury member, Prof. Werner Aisslinger said, “there is more quality. But it’s not only design, or new designs of certain concepts, there’s a sense of entrepreneurship and real innovation behind them; these are the ones we locate and award.”
The “red dot award: design concept” is the only professional level design concept competition to accept ideas and prototypes from all over the world, including product companies and design studios. As Nils Toft, jury member, notes, the award is “an opportunity to explore new territories, to come up with new ideas. It is also a creative relief for the employees in a design studio or a design department to think out of the box, to challenge the constraints they are usually surrounded by in their every day work.”
This year, the competition received 3,672 entries from 57 countries. In the end, a selection of 217 concepts were awarded the red dot, while 46 were honoured with the “red dot: best of the best”.
From 46 “red dot: best of the best” laureates, the jury nominated 3 for the “red dot: luminary”. The “red dot: luminary” - the highest distinction given at the “red dot award: design concept” which honours the best concept from the competition. The three nominees were Float Base Station (a rapidly deployable communications systems during a disaster) from two Taiwanese designers, Huang Hsin Ya and Huang Pin Chen, eSetta (a modern interpretation of the BMW Isetta) by Austrian designer Anton Weichselbraun, and Add Up (a way to convert foreign currency that you have no use for) by National Taipei University of Technology.
Prof. Dr. Peter Zec, initiator and CEO of red dot and Mr. Ken Koo, President of red dot Asia, gave out the awards. The “red dot: luminary” was presented to Float Base Station, which aims to “provide a critical lifeline solution of communication during natural disasters” affirmed by Takashi Yamada, “it exemplifies and reflects the ethos of great design”
At the conclusion of the awards ceremony, Prof. Dr. Zec and Mr. Koo unveiled this year’s yearbook, a condensation of the competition and “collection of imagination and innovation”. Guests were also invited to view the special exhibition of winning concepts. The yearbook and exhibition is a tradition of the red dot design awards, providing designers with a reference to the best in design. The yearlong exhibition is on view at the red dot design museum in Singapore.