22 February to 3 March 2013 - red dot special exhibition “Schweiz ist Design” for the first time at the muba in Basel
Switzerland ranks among the international leading countries in industrial design. Between 2009 and 2012, more than 150 Swiss companies and designers received a red dot. In an impressive way the awarded products, which are featured in the special exhibition, attest to the success. The often-quoted “Swissness” perfectly shows reliability, innovation and precision in all parts of everyday life.
For manufacturers and designers it is more important than ever to find a niche on the highly competitive market. This can be realised by proving ones own quality against aggressive pricing policy.
The chance to measure design quality in an international comparison and to use the accolade as a tool for marketing and communications, allows the laureates to successfully position themselves in the home country and abroad.
Awarded Swiss design to touch
A sock that improves the activity of the muscles. A mattress that prevents heat accumulation. A digital watch with a surface made of ceramics. A frameless window with invisible mountings and window frames. A modular small construction system for most versatile use in public space. A professional hot air device with intuitive operation using the “e-Drive” interface. All of those products from the different fields of life combine outstanding design with Swiss values.
The special exhibition is a must-see for everyone, who is interested in product design on the one hand and on the other hand also considers the possibilities of design as an important momentum for supporting the Swiss industry.
Special exhibition “Schweiz ist Design”
22 February – 3 March 2013, every day from 10 a.m. to 6 p.m.
Halle 1.1, Stand H40