Prof. Dr. Linda Breitlauch
"Catch the Flash" by Nike, red dot winner 2012

red dot stages gaming congress in Berlin: "Success by Game Design: Transmedia Challenges and Potentials"

How can the success factors of gaming be used across sectors? On 17 October 2013 the red dot design museum hosts a congress on the economic and cultural potential of game design in other markets, taking place at legendary Café Moskau in Berlin. “Game Master” Dr. Linda Breitlauch, Professor of Applied Sciences in Düsseldorf, will accompany the guests through the topics of gamification, serious games, technology transfer and transmedia.

The experienced red dot juror highlights the importance of game design and its influence on other markets. With the congress she wants to increase the game industry’s economic output: “The enormous potentials of one of the biggest entertainment markets will be exploited further: Beyond the entertainment aspect, gaming technologies offer a variety of possibilities in the field of economy, culture, education and science. Nowadays, the creative industry needs to pay special attention to this challenge.”

The exclusive convention is meant to show agencies, freelancers and inhouse creatives to what extend game design has an impact on advertising and industry. Moreover, the speakers’ aim is to expose in how far the success factor of gaming can be optimally used across sectors. Besides experts from the international games industry, winners of the "red dot award: communication design 2013" also have the chance to participate in the conference with impulse speeches.

Until 24 May creative minds have the opportunity to enter in 21 different categories to compete against the best within the communications industry. Be it designers, agencies, campagne employers or talented newcomers – the international quality seal “red dot” guarantees worldwide interest and impresses partners, media, industry insider as well as clients, likewise.

Event information:
Conference “Success by Game Design: Transmedia Challenges and Potentials”
17. October 2013 / from 9.15 am to 5 pm
Café Moskau Berlin (Karl-Marx-Allee 34, 10178 Berlin, Germany)

The conference is co-financed in the course of the EU project “Redi” (when Regions support Entrepreneurs and Designers to Innovate)

For more information: www.red-dot.org/cd

PR Management:
Verena Lissek
red dot design award
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Germany
Tel. +49 (0)201 30 10 4-50
v.lissek(at)red-dot.de
www.red-dot.org/press

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