Prof. Dr. Peter Zec
Prof. Dr. Linda Breitlauch

Red Dot presents game design conference in Berlin: Illustrious speakers confirmed

Red Dot in Berlin: On 17 October 2013 Red Dot is organising a conference entitled “Success by Game Design: Transmedia Challenges and Potentials” in Café Moskau in Berlin. The aim of the convention is to explain the economic and cultural potentials of the gaming industry across markets and to allow these potentials to be exploited. At the event, the game design expert Prof. Dr. Linda Breitlauch will accompany the participants and guests through the areas of gamification, serious games, technology transfer and transmedia.

Visitors can also look forward to contributions from big names in the game design industry. Representatives from Crytek, Jung von Matt, kunst-stoff, Artificial Rome, outermedia, Reality Twist, kr3m. media, Transmedia Bayern and the MTV GameOne founders of Rocket BEANS Entertainment will use the day to give inspiring talks on how game design can also be used as a new marketing approach in other industries.

“Nowadays, thinking and becoming active outside of one’s own industry is essential. We are delighted that game design has gained more and more standing in the Red Dot Award: Communication Design in recent years. This shows the growing significance of the gaming industry for the design and business sector. We want to use the conference to emphasise this significance, to show new possibilities for access to other industries and to increase the reach of game design on the market”. This is how Prof. Dr. Peter Zec, initiator and CEO of Red Dot, explained the importance of the conference.

The gaming conference is the first event by Red Dot in the creative metropolis of Berlin that is taking place as part of the Red Dot Award: Communication Design 2013. The following day, the winners of this year’s competition will be celebrated at the Red Dot Gala in the Konzerthaus in Berlin as well as at the subsequent Designers’ Night in the Umspannwerk Alexanderplatz and their works will be exhibited.

Those who are interested as well as fans of game design can order tickets for the conference “Success by Game Design: Transmedia Challenges and Potentials” now on the online portal www.myreddot.de/gc. Tickets cost EUR 36 at the normal rate and EUR 18 for students.

Dates:
“Success by Game Design: Transmedia Challenges and Potentials”
17 October 2013 / 9.30 a.m. to 5.00 p.m.
Café Moskau in Berlin (Karl-Marx-Allee 34, 10178 Berlin)
Normal rate EUR 36 / student rate EUR 18

The conference is co-funded as part of the EU project REDI (when Regions support Entrepreneurs and Designers to Innovate).


PR management:
Verena Lissek
Red Dot Design Award
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Germany
Tel. +49 (0)201 30 10 4-50
v.lissek(at)red-dot.de
www.red-dot.de/press

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