The trend barometer for design-strong brands: Final spurt in the Red Dot Award 2014
Great authority in the search of the latest top performances in international product design: Being an independent competition, the Red Dot Award selects the best drafts from different industries for almost 60 years now. In 2014, a total of 23 product categories are available for registration – among others from the fields of living rooms and bedrooms, babies and children, watches and jewellery, office, vehicles and consumer electronics, to name but a few. All those who want to go hunting for the Red Dot quality seal, need to hurry up: Only until 5 February 2014, companies and designers can enter their current products and projects in the competition. The final spurt is in full swing!
More and more manufacturers and designers from around the globe realise that the design is the essential criterion for the buying decision and additionally much more than only a beautiful appearance. In an ideal situation, they design products which convince today’s challenging and quality-conscious consumers with aspects such as functionality, ergonomics and durability. But for companies, it is not enough to be internally sure about the existing design quality. Competing with others and putting one’s own achievements to the test: Only in this way, one can receive a qualified evaluation of one’s own know-how and can develop further.
Prof. Dr. Peter Zec, initiator and CEO of Red Dot, knows that the international top brands are fully aware of this: “The big brands identify the Red Dot Award more and more as an achievement barometer for their own power of innovation. With good cause, companies such as Lenovo, Walter Knoll, BMW or Apple participate in our competition annually and face the international comparison: They trust the well-founded decision of the Red Dot jury, which provides them ideally with a highly respected quality seal, but also with new inspiration for improving and developing further their products.” Moreover, the award serves the participants as a cross-sectoral comparison. There is a huge competition in many industries – like in the communications sector with its sheer unimaginable multiplicity of smartphones tablets or notebooks. In order to assert oneself in the long term, manufacturers and designers have to distinguish themselves in a positive way from the competition and generate unique selling points.
Especially in highly competitive markets with a high saturation level, the certificate “Red Dot” is considered to be a quality argument and provides consumers with useful orientation. But also in other, less technical branches, such as the leisure and sports sector or the furniture industry, good design is increasingly important for companies in order to stand out from the mass.
Who will impress with top performances and which industry will develop further? The design and its evaluation will decide! The laureates of the Red Dot Award: Product Design 2014 will gain the respect of the international design scene as well as the highest degree of attention for outstanding design quality: On 7 July 2014, Red Dot will officially honour the best achievements during the traditional awards ceremony in Essen’s opera house. Afterwards, all products will be presented in the four-week winner exhibition “Design on Stage” in the Red Dot Design Museum Essen on the UNESCO World Heritage Site Zollverein, before they become part of the permanent exhibition from August on.
Red Dot Award: Product Design 2014:
Registration only until and including 5 February 2014
Jury session: February 2014
Awards ceremony: 7 July 2014
Special exhibition of the award-winning products: 8 July – 3 August 2014
Further information and registration: www.red-dot.de/pd
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
Phone +49 201 3010 4-43