red dot goes Seoul

Design Zentrum Nordrhein Westfalen presented award winners in Seoul

International recognition for the Design Zentrum Nordrhein Westfalen: On behalf of the Korea Institute of Design Promotion (KIDP), the Design Zentrum Nordrhein Westfalen was exhibiting the red dot: best of the best winners from the red dot award: product design 2003 competition at the COEX World Trade Center in Seoul from 4 to 8 December 2003. At the invitation of the Korean Ministry of Commerce, Industry & Energy, award-winning design products from across the globe were to be presented in the exhibition entitled “World Best Design Exchange 2003”.

 

The Design Zentrum Nordrhein Westfalen has been making an active contribution to contacts between the Asian and German markets for many years now. The long-established cooperation between KIDP and the Design Zentrum Nordrhein Westfalen enables internationally celebrated design products to be seen in both continents. Entrepreneurs, managers and designers are brought together and in that way promote the spirit of competition in the field of design. There has been a link between Seoul and Essen since as early as 1994: at that time the Design Zentrum was represented in Seoul with the exhibition “German Design made in NRW”.

On the opening day, there will be a seminar on the topic of “Design Innovation as a Driving Force of the Future”. Prof. Dr. Peter Zec of the Design Zentrum Nordrhein Westfalen will present a paper on the subject of “Corporate Management and Design”, and will chair a further seminar entitled “Design Innovation for Korea and the Future”.

“Outstanding design achievement always leads to success when the design quality is communicated”, as Prof. Dr. Peter Zec remarks. “The exhibition in Seoul offers businesses an international communication platform on which they can present and communicate their design with the aid of the ‘red dot’ label. The excellent reputation of the red dot design award enables the international award winners to successfully introduce good design onto the Asian market.”