Joergen Bodum’s belief that “good design doesn’t have to be expensive” is still innovative today. Putting this credo into action, an in-house, multidisciplinary team of designers, engineers and architects has always and continues to initiate its own product design, development and advertising strategy. Leading many others in the field of tea- and coffee-brewing products for decades, the design activities expanded to encompass table-top products and kitchen items. Bodum’s design principles are timeless and comply with consumer demands. Functionality coupled with simplicity and enhanced with quality materials and high production standards are the secrets of award-winning Bodum products and the impressive track record of the company.
