Stockholm Design Lab has been working on the overall corporate identities of companies and institutions for ten years – for airlines, department stores, museums and others. Like us, our clients have tended to regard identity as a total experience rather than a matter of just positioning the logo on top. However, this big-picture view has not stopped us from working on the expression of isolated instances such as torch batteries, wet wipes and TV title sequences. We don’t differentiate between design, architecture, interiors, product development, advertisements, film and other forms of communication. The perception of a brand is dependent on its slightest components.
Creation of a design programme, Astoria
References: Askul, Astoria, Filippa K, Hästens, Ikea, Moderna Museet, Oriflame, Scandinavian Airlines, Sony Ericsson, Stadium, Sveriges Television, V+S.
