Waidmann/Post

Büro für Konzeption und Gestaltung

Understanding begins with perception. So one of the principal characteristics of Waidmann/Post designs, immediate at first sight, is the effort we make to guide perception through clear structure, a structure that facilitates quick understanding. This commitment is evident from initial draft to completion. Our approach to interpreting the functions of visual communication is a classical one: focusing on the quintessence of complex interrelationships, whether one is dealing with a company profile, the look of a trade fair, a book design, etc. – we aim with every design to imbue complex, multi-faceted interrelationships with a structure that facilitates understanding, as well as to conceptualise them with clarity. Waidmann/Post apply intellect to their projects with the knowledge that perception – and consequently, understanding – make demands on our rational perception. Most importantly, however, Waidmann/Post incorporate their own highly personal ideas, since it is design informed by individuality that fosters distinctiveness.

Mercedes-Benz Caravan Salon Düsseldorf, trade fair communication, 2003 References: Bertelsmann Stiftung, Gütersloh; DaimlerChrysler AG, Stuttgart/Berlin; iF International Forum Design, Hanover; phæno International Science Center, Wolfsburg; Verlag Bertelsmann Stiftung, Gütersloh and others. Awards: Art Directors Club New York, Bundesverband Druck und Medien, DDC Award Deutscher Designer Club, Designpreis der Bundesrepublik Deutschland (Nomination), iF communication design award, International Biennial of Graphic Design Brno, International Poster Triennial Trnava, ISTD International Typographic Awards, Raymond Loewy Stiftung, red dot award: communication design, red dot award: communication design (red dot: best of the best), Stiftung Buchkunst, Type Directors Club New York, and others. « vorherige Seite | nächste Seite »