Fried Hoven Corporaid
Fried Hoven served an apprenticeship in engraving and heraldic art in Aachen and Cologne, Germany, and studied design, educational theory, business administration, art theory and philosophy in Aachen and Essen. Since 1986, he has led his own design studio in Aachen and, since 1991, has worked as a graphic designer and design manager within an interdisciplinary network of communication specialists. Fried Hoven is a consultant and trainer who gives workshops and seminars in Europe, North America and Africa. As a member of several professional associations, he fulfils a variety of functions and publishes articles in trade journals. His main focus is on corporate identity and brand identity, integrated holistic corporate design and project naming based on his specially developed Corporaid system.