Henrion Ludlow Schmidt

For more than half a century Henrion Ludlow Schmidt has been developing, implementing and managing corporate brands and identities for some of the world’s most distinguished companies. Our aim is to measurably increase the value of the company and brand, as well as implementing processes of growth and change, using brand strategy, corporate identity and design, brand communication and change management. Of these, corporate design, founded on interdisciplinary, holistic solutions, is the most important factor of success, as design creates identity, and identity enables identification.



ARAG, rebranding of the international legal service company

References: ABB, Acer, ARAG, Auswärtiges Amt, Axel Springer, BASF, Beiersdorf, Bremer Landesbank, DaimlerChrysler, DekaBank, Deutsche Bank, Deutschland-Achter, Dräger Medical, Dresdner Bank, E-Plus, Hannover Airport, HSH Nordbank, Institut der deutschen Wirtschaft, KLM, Mercedes-Benz, OBI, Roche Diagnostics, Sparkasse Bielefeld, Vorwerk, WestLB.

Publications: “Corporate Identity in Europa”, Campus Verlag; “The Quest for Identity”, Campus Verlag; “Inclusive Branding”, Palgrave Macmillan/Luchterhand Verlag; contribution to: “Markenvisionen 1999”, Verlag C/C/C; contribution to: “Köpfe 02”, FHTW Berlin; contribution to: “Corporate Design 2004”, Varus Verlag. Various other publications in the business media as well as marketing and design magazines.

Awards: Queen’s Award for Enterprise (awarded by Her Majesty the Queen for “Holistic Solutions”)

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