Design is an art – driven by creative passion and an artist’s attention to detail. Design is for the client – demanding a deep understanding of the client’s needs and vision. These two beliefs form the driving philosophy behind the success of Blue Beetle Design. Founded in 1996 by Chua Keng Leong and Lawrence Tan, Blue Beetle Design offers an integrated design consultancy specialising in corporate and brand identity, packaging design, corporate and marketing literature and environmental graphics. Their work embodies a bold, stylish attitude characterised by a strong typographic sense, reinforced by confident handling of proportion and space in layouts. This dedication to design excellence has won them numerous awards.
Corporate identity, Blue Beetle Design, 2006
Awards: EXKLUSIV Logo Competition 1996 (Grand Prize); Singapore Design Award 1996 (Merit), 1998 (Merit), 2000 (2x Finalist), 2002 (3x Showcase, Finalist); Millennium 2000 Logo Competition 1999 (3rd Prize); Conqueror Horseman Award 2001 (2x Merit).
