Bruce B. GmbH

corporate communication

Bruce B. was founded in 2001 by Thomas Elser (born in 1955) and Thomas Waschke (born in 1966). Thomas Elser has worked as a creative director and general manager in large international as well as medium-sized agencies in the areas of text, concept and strategic planning. Thomas Waschke has spent a large part of his creative career in New York, Tokyo and London. The goal of this new start-up was to find a unique path between the classic advertising agency and the decidedly corporate design agency. Bruce B. sees communication design as a staging of identity and as the planned control of perception – yet above all: as a service.



“50 Jahre. 852 Kurven”, calendar (July calendar sheet), Mercedes-Benz SLR McLaren, 2005

References: AEG Electrolux, Architektenkammer Baden-Württemberg, DaimlerChrysler, Farbrat, Gruschwitz AG, Holzmanufaktur, Hörner Bank, Mercedes-Benz Museum, metalbrand, Pfleiderer Dachziegel, Planmöbel, Porsche, RadiumFoam, Recaro, Rössle + Wanner (RÖWA), S. Oliver, Villeroy & Boch and others.

Publications: “Geld hin oder her”, BM Bau- und Möbelschreiner 8/2004; “After the ad is before the ad”, in: Peter Zec, Vito Oraz m (Ed.): Emerging Paradigm: Design and Change. Inventing New Forms of Experience and Communication, 2004; “Büromöbel werden die Menschheit nicht retten”, Mensch & Büro 1/2005 and others.

Awards: Corporate Design Preis (2x); Designpreis der Bundesrepublik Deutschland 2006, 2007 (Nomination); iF design award (3x); New York Festivals (Finalist, Silver World Medal); red dot design award (2x) and others.

Exhibitions: “3 x 1 : 3” (“Ein()sichten” exhibition series, Design Center Stuttgart), together with Bottega + Ehrhardt Architekten and Holzmanufaktur, 2005.

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